Advertising Disclosure

At Whitmore Partners, we believe in complete transparency regarding our advertising relationships and commercial partnerships. This Advertising Disclosure explains how we may earn revenue through various advertising and affiliate arrangements.

Last Updated: 7th January 2026

We are committed to maintaining the trust of our visitors and clients. This policy outlines our practices regarding advertising, sponsored content, affiliate relationships, and third-party partnerships. Our goal is to provide you with valuable information whilst being transparent about any commercial relationships that may influence the content we present.

Affiliate Relationships

What Are Affiliate Relationships?

An affiliate relationship exists when we receive compensation for recommending products, services, or resources to you. This compensation typically comes in the form of a commission when you make a purchase or sign up for a service through a link we provide.

Our Affiliate Programme Participation

We may participate in affiliate programmes with:

  • Business software and tool providers
  • Professional development and training platforms
  • Business book publishers and retailers
  • Industry conference and event organisers
  • Professional service providers relevant to business consulting

When you click on an affiliate link and make a purchase, we may earn a commission at no additional cost to you. These commissions help support our business and allow us to continue providing valuable content and services.

How Affiliate Links Are Identified

When we include affiliate links in our content, we:

  • Clearly disclose when content contains affiliate links
  • Mark affiliate links with appropriate indicators where possible
  • Maintain transparency about our commercial relationships
  • Never hide the nature of affiliate relationships from our audience

Our Product Recommendation Policy

We maintain strict standards for product and service recommendations:

  • We only recommend products and services we believe offer genuine value
  • Our recommendations are based on professional experience and research
  • Commission rates do not influence our recommendations
  • We prioritise our audience's interests over potential affiliate earnings
  • We provide honest assessments, including limitations and drawbacks

Sponsored Content

What Is Sponsored Content?

Sponsored content refers to articles, posts, reviews, or other materials that we create in partnership with brands or companies in exchange for compensation. This may include paid blog posts, sponsored case studies, or featured partner content.

How We Identify Sponsored Content

All sponsored content on our website is clearly labelled with:

  • Clear "Sponsored" or "Paid Partnership" disclosures
  • Prominent placement of disclosure statements
  • Transparent identification of the sponsoring brand or company
  • Distinction between sponsored and editorial content

Brand Partnership Standards

When working with brand partners:

  • We maintain editorial control over all content
  • We only partner with brands aligned with our values
  • We ensure content remains useful and informative for our audience
  • We disclose the commercial nature of the relationship
  • We reserve the right to decline partnerships that don't serve our audience

Content Authenticity Guarantee

All opinions expressed in sponsored content reflect our genuine professional assessment. We do not publish sponsored content that misrepresents products or services, and we maintain our commitment to providing accurate, helpful information regardless of commercial relationships.

Third-Party Advertising

Advertising Networks

We may work with third-party advertising networks to display advertisements on our website. These networks may include:

  • Google AdSense or Google Ad Manager
  • Professional business advertising networks
  • Industry-specific advertising platforms

These networks serve advertisements based on your interests and browsing behaviour across multiple websites.

Behavioural Targeting and Cookies

Third-party advertisers may use cookies and similar technologies to:

  • Track your browsing behaviour across websites
  • Serve targeted advertisements based on your interests
  • Measure the effectiveness of advertising campaigns
  • Prevent duplicate ad impressions

For more information about cookies and how to manage them, please see our Cookie Policy.

Ad Personalisation Practices

When personalised advertising is enabled, advertisements you see may be based on factors such as your browsing history, search queries, demographic information, and interests. This helps ensure the advertisements you see are relevant to you and your business needs.

Third-Party Advertiser Privacy Policies

Third-party advertisers have their own privacy policies governing data collection and use. We encourage you to review the privacy policies of these advertisers to understand their practices. We are not responsible for the privacy practices of third-party advertisers.

Your Rights and Advertising Controls

Managing Ad Preferences

You have several options for controlling the advertisements you see:

  • Adjust your cookie preferences through our Cookie Policy page
  • Configure your browser settings to block or limit cookies
  • Use ad-blocking software or browser extensions
  • Opt out of personalised advertising through industry opt-out tools

Opt-Out Procedures

To opt out of personalised advertising:

  • Visit the Digital Advertising Alliance opt-out page (www.youronlinechoices.com for European users)
  • Use Google's Ads Settings to control personalised advertising
  • Enable "Do Not Track" in your browser (though not all advertisers honour this signal)
  • Opt out through individual advertiser websites

Please note that opting out of personalised advertising does not mean you won't see advertisements; it means the advertisements will be less tailored to your interests.

Data Collection for Advertising

The following types of data may be collected for advertising purposes:

  • Browser and device information
  • Pages visited and content viewed
  • Time spent on pages
  • Referring websites
  • IP address and general location information
  • Demographic information (age range, interests)

Your Rights Under Privacy Regulations

Under UK GDPR and other privacy regulations, you have rights regarding your data used for advertising:

  • Right to access data collected about you
  • Right to request deletion of your data
  • Right to object to data processing for direct marketing
  • Right to withdraw consent for personalised advertising

To exercise these rights, please contact us through our contact page.

Regulatory Compliance

We comply with applicable advertising regulations, including guidelines from the Advertising Standards Authority (ASA) and the Competition and Markets Authority (CMA) in the United Kingdom. Our advertising practices are designed to be fair, transparent, and compliant with consumer protection laws.

We disclose material connections with advertisers and partners as required by law and maintain honesty in all advertising relationships. If you have concerns about any advertising practices on our website, please contact us.

This Advertising Disclosure may be updated from time to time to reflect changes in our advertising practices or regulatory requirements. Please review this page periodically for updates.